I Have Never Met Someone As Beautiful… As A Melon Bread
(I like
melon bread *wink* *wonk*)
Meme to meet you,
Okay guys, I’m doing another one of those migraine inducing
headaches, a topic called Semiotics.
See the bold words? It means this will either fry my tiny brain or yours. Most
possibly mine.
So, semiotics is the study of signs and symbols and how they
are used in communication. It is how ‘meaning’ is created and how it is
communicated. Among the signs that I unknowingly studied are analogy, metaphors
and symbolism.
Semiotics started out as an academic exploration into the
meaning of words which is then called linguistics, before it moved into
examining people’s behaviour (anthropology and psychology). After that, it evolved to become a question
into culture and society (sociology and philosophy), then it advanced with analysing
of cultural products (films, literature, art theory).
"A sign, or representamen, is something which stands to
somebody for something in some respect or capacity. It addresses somebody, that
is, creates in the mind of that person an equivalent sign. That sign which it
creates I call the interpretant of the first sign. The sign stands for
something, its object not in all respects, but in reference to a sort of idea."
Peirce called the sign a representamen, in order to bring out the fact
that a sign is something that "represents" something else in order to
suggest it (that is, "re-present" it) in some way.
-
Charles
Sanders Peirce (1839–1914)
There are a lot fields under semiotics, some of them are:
Biosemiotics: the study of semiotic processes at all levels of
biology.
Film semiotics: the study of the various codes and signs of
film and how they are understood
Marketing semiotics, or commercial semiotics is an application
of semiotic methods and semiotic thinking in the analysis and development of
advertising and brand communications in cultural context.
Social semiotics: expands the interpretable semiotic landscape
to include all cultural codes, such as in slang, fashion, and advertising
Through the study of semiotics, we become aware that these
signs are normally transparent. Living in a world of increasingly visual signs,
we need to learn that even the most 'realistic' signs are not what they appear
to be.
Sources:
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